What strategy did Mattel pursue to bring about the sale of one Barbie every seven seconds? How did Swatch overcome their barriers to change and compete with cheap digital watches? What difficulties has Virgin surmounted to secure its sources of competitive advantage? Business Strategy: an introduction is a straightforward and plain-speaking textbook for those approaching strategy for the first time.
Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN, Inc to help students apply theory to real-world business scenarios.Business Strategy contains chapters on contemporary themes such as CSR and business ethics, emerging markets, and new technologies; has full coverage of the different schools of strategy in a dedicated ‘Perspectives on strategy’ chapter and new ‘Guru Guides’; contains a wealth of helpful student features such as review questions and suggestions for research project areas; includes a new Vocab checklist for ESL students feature to help international students get to grips with higher level vocabulary; comes with free access to online learning resources to help students pass their exams, including self-test questions, weblinks, audio case studies and videolinks. This new edition comes complete with free access to Strategic Planning Software!
This fully interactive and innovative web-based software brings the real-world of business into the classroom, allowing students to simulate future roles as managers and decision-makers in an organizational setting.